At Lila and Hayes, we know game day is about so much more than football. It's early mornings with family, tailgates with friends, Saturdays spent cheering on your favorite team, and traditions that become some of the sweetest memories of childhood.
As football season approaches, we're excited to introduce two new collections designed to take your family from kickoff to bedtime: Pep Rally and Rambler. While each collection brings something unique to game day, both were created with the same goal in mind—helping families celebrate the season in comfort and style. Shop both collections in our new Gameday Essentials Shop!
Meet Pep Rally: Game Day Comfort for the Whole Family
Made from our signature Pima cotton fabric, the Pep Rally Collection brings together everything families love about Lila and Hayes. Available in playwear, lounge styles, and pajamas for the whole family, Pep Rally was designed for the moments that happen both on and off the field.
Available in Pep Rally Red, Orange, Green, Blue, and Purple, these styles make it easy to show your team spirit while staying true to the look and feel that defines Lila and Hayes.
Whether you're enjoying a slow Saturday morning before kickoff, cheering from the stands, or heading home after watching your favorite team bring home a win, Pep Rally offers the soft comfort that makes every part of game day special. The collection also features monogram options, allowing families to add a personalized touch to their favorite pieces while celebrating the teams they love.

Meet Rambler: Built for Busy Game Days
For families looking for performance-driven styles, Rambler delivers the perfect combination of function and style.
Part of our LH Sport Collection, Rambler features the Will Boys' Polo and Austin Boys' Shortall in Rambler Blue, Red, Orange, and Purple. Unlike our Pima cotton styles, Rambler is crafted from a dry-fit, moisture-wicking performance fabric designed to keep up with active little ones throughout the day.
From tailgates and football games to afternoons spent playing outside, Rambler offers lightweight comfort that moves with them. These pieces are designed to look polished while providing the performance features parents appreciate and kids barely notice.
For even more versatility, Rambler coordinates beautifully with our solid and striped LH Sport basics, making it easy to create a complete game day wardrobe.

From Morning Kickoff to Bedtime Traditions
One of our favorite things about game day is that it isn't just a few hours spent watching football. It's an entire day filled with traditions.
It may start with breakfast in matching family pajamas, continue with game day outfits for kids in their favorite team colors, and end with a movie on the couch after a long day of cheering. Those moments in between—the family photos, the tailgates, the excitement before kickoff, and the celebrations afterward—are often the memories children carry with them long after the season ends.
Pep Rally and Rambler were designed with those moments in mind. Together, they offer styles for every part of game day, whether you're looking for soft Pima cotton pajamas, comfortable playwear, or ready-to-go performance pieces.
Designed for Team Spirit
One of the things we love most about The Gameday Essentials Collection is how easily they work for different schools, teams, and traditions. With a variety of color options and customizable monograms, families can create looks that feel uniquely their own while celebrating the teams they love.
Whether you're cheering from the stands, hosting friends at home, or creating new game day traditions with your family, Pep Rally and Rambler make it easy to celebrate the season in style.
Game Day Starts Here
Football season has a way of bringing people together, and we believe the best traditions are the ones shared with family. From the unmatched softness of Pep Rally to the performance-driven comfort of Rambler, these collections were designed to help families make the most of every game day.
We can't wait to see how your family styles Pep Rally and Rambler this season.

